Want to know why a job as a Global Category Manager at Heineken is so exciting? This is your opportunity to manage key marketing procurement categories, including creative and production (ATL), for Heineken worldwide. This is a fantastic opportunity for individuals with solid marketing procurement experience to be part of a world-class brand and a team that is driving innovation in the global procurement space.
Your role is focused on maximizing ATL category effectiveness, working in close partnership with a designated project lead. You focus on managing relationships with strategic ATL agencies, production, and technology partners worldwide. You support ongoing efforts to reduce non-working spend to the most effective and efficient level, while boosting the quality, speed, and creativity of Advertising Production. By bringing external insights into our strategy, you help shape best-in-class procurement approaches for Heineken.
What you will realize as a Global Category Manager:
- You operate as a specialist and expert in ATL, providing professional support within Procurement, OpCo, Region, and Head Office.
- You will broaden your expertise in Marketing Procurement beyond ATL Creative and production categories.
- You drive competitive supplier landscapes, tendering processes, and supplier selection, supporting negotiations and pitch processes to ensure the most effective outcomes for all category deals.
- You manage and develop relationships with suppliers, technology partners, and agencies, oversee performance evaluations, and ensure the successful delivery of results.
- You ensure alignment of marketing procurement strategies with the global and regional teams to maximize ATL category effectiveness.
- You support marketing transformation, including handling RFPs, metrics, remuneration models, and savings tracking.
- You manage senior stakeholders effectively, which includes managing expectations, providing proactive updates, and supporting workshops and alignment sessions for decision-making processes.
- You deliver on key performance metrics such as the percentage of globally contracted spend managed by procurement, stakeholder feedback, cost savings, spend efficiencies, improved ROI across marketing services, supplier relationship management (SRM), and the number of innovations proposed and successfully adopted by the business.
...
